Warner Bros. Discovery is betting we’ll keep watching (and paying) regardless of what the app is called. They’re probably right, writes Nina_Metz.
A cadre of Warner Bros. Discovery execs unveil the new streaming platform: Max. From left: Casey Bloys, Kathleen Finch, David Zaslav and JB Perrette.that starting May 23, it will merge HBO Max and Discovery+ into a single streaming app called Max.
This is WBD’s attempt to emulate the one-stop convenience of Netflix, the latter of which seemingly offers everything under the sun, from “Love is Blind” to the elegantly outrageous dark comedyWBD is looking to offer a similar variety on one streaming platform: that means all the Discovery staples — home improvement and true crime — along with the ambitious shows HBO is known for. Plus Warners’ extensive TV and film library .
So why not just call the new and improved platform HBO Max? It’s a name that already has significant brand awareness associated with quality. Abandoning that seems counterintuitive and has left many longtime HBO viewers scratching their heads. It makes no sense.
Warner Bros. Discovery executive JB Perrette at the company’s presentation of its new streaming platform: Max. In other words, HBO is not helping to bring in new people — not in the numbers WBD wants, at least — especially when the combined streaming platform will offer so much more than
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