Column: Third time is charmed as Breeders' Cup picks Del Mar for 2024
— a record 42 international horses competed in the event that has been held annually since 1984. They credentialed 48 media members from outside the U.S., some coming from as far away as the Chile and the United Arab Emirates.“To use the golf angle, it’s more Ryder Cup,” said Josh Rubinstein, Del Mar’s president and COO. “It’s a truly international event. Walking around, you feel like you’re at the United Nations.
“When the old grandstand was falling down in the late-1990s, when we sat down with the architect, Breeders’ Cup was in the back of our mind,” Del Mar CEO Joe Harper said. “We ended up with a grandstand that’s perfect, in my opinion, because of all the high-end areas we have now. The more the discussion steered to Del Mar, the more the East Coast- and Kentucky-centric group learned about its potential.
Rubinstein said a study commissioned by Del Mar through the Sports Management Research Institute identified $100 million impact on the region when the Breeders’ Cup lands. Field size and quality in the slower fall meet also has benefited, with more East Coast trainers electing to keep more horses at the track after running during the international event.
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