Google and Facebook say they will stop hosting news content if new laws pass requiring them to compensate publishers. This is a bluff.
As California considers a bill that would force tech platforms to pay publishers for news content, Meta has warned it would pull content in retaliation.All this, of course, has come at a great cost to newsrooms.
The complicated part, of course, is how to orchestrate that contribution. Since we’re talking about platforms here, where not just Google or Facebook but their billions of users post content, any mechanism aimed at determining its value and paying journalists their fair share is bound to be unwieldy, especially at first.
And it sure can feel like journalism needs a miracle these days. But to me, all this shows that the news industry doesn’t need a miracle — it just needs decent regulation. It needs the tech giants that have built their empires in part on the backs of content produced by journalists to pay their fair share.
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