Column: An ugly Christmas sweater -- on a massive scale
On second thought, don’t imagine that. Instead, picture an ugly Christmas sweater that’s big enough to fit Lady Liberty — 30 feet tall and an expandable 30-feet wide that’s 250 times the size of a traditional holiday sweater. .
“We are in the process of trying to get the sweater Guinness certified with the addition of an ugly sweater category,” she says. Mendelsohn explains that they had attended themed events at college and were into wearing fun clothing. “I’d been to a few ugly Christmas sweater parties. Those were starting to emerge.”
As their fledgling venture moved forward, they learned of local “Shark Tank” auditions in 2013 and thought, why not? They created a faux Christmas tree set, corralled friends to join them as ugly sweater models and honed their pitch and sales figures. In the past decade, Tipsy Elves has expanded far beyond Christmas sweaters to making holiday-themed pajamas, jumpsuits, ski wear, T-shirts, leggings, blazers, onesies, shirts, dresses and appalling apparel for just about any occasion.
“Now sweaters are just a fraction of our products,” Morton says. Thanks to Halloween, October has become one of Tipsy Elves’ biggest months.It is headquartered — not in a downtown storefront , but on the 14th floor of a high-rise.
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