Under coronavirus-fueled restrictions, colorists are getting creative.
, and salon owners are facing an uncertain future. In the midst of crisis, beauty professionals are getting creative. With salons unable to provide real-life hair-care, some have begun to createto keep their clients' color intact — and help keep business afloat — even during a quarantine.guidelines
Bodt says she's currently hosting FaceTime consultations with her clients. "Picking the right shade can be so overwhelming," she says. "FaceTiming is a great way to connect with my customers and help people.", they worked quickly to create a Quarantine Color Kit. "It sounds silly, but one of my focuses for the salon is that hair care is wellness.
The kits come with color and developer, an applicator bottle, gloves, a processing cap, hair clips to section the hair as you apply dye, step-by-step instructions, and a tutorial of Jordan applying color on her own hair to demonstrate. They've available in three tiers: Root dye or gloss only , all-over color for root-to-tip coverage , and a hair-care package that includes color, gloss, color-protecting shampoo and conditioner, and Olaplex #3 for a post-color treatment .
"For a new client, I do an in-depth consultation [via phone], and try to connect them with somebody in their area that they can visit once this is all over," he says. "It's not just helping the client, it's helping us generate a little bit of income, and hopefully helping local salons."
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