A first-of-its-kind partnership.
, to remind those who wear it that each day is a new chance to be positive. Inspired by the Colorado sky, the jersey also has an underlying message that sheds light on mental health and reduces the stigma for seeking help.
Milbery got to make his own mark on the stadium last May, creating an original mural in the northeast corner of the venue. He painted a heart in his to symbolize the team and the community coming together to form something powerful; the mural also includes design elements meant to mimic the movement of river rapids, the team's namesake.
When it came time to design a new kit in 2020, Rapids creative director Jordan Rothrock knew he wanted to do something exceptional. His inspiration came from looking at the sunset between openings in the stadium’s structure. “I started to work on mockups, and I was like, 'This could be cooler,” Rothrock admits.
“The blue is a very much a Rapids brand color,” Rothrock explains, noting that fans wanted a new blue jersey. “It's the bluebird sky days of Colorado mixed with the sunset hues and the mountains.”
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