Youth unemployment skyrocketed during the pandemic. Some crafty college students turned to side hustles to make money — and they used Instagram to advertise.
Jacqueline Cabrera, a 23-year-old former student at the Fashion Institute of Technology, also sold masks during the pandemic. She sold them in uptown Manhattan, both through her personal Instagram account and the one she used to showcase her fashion design portfolio."I already had an Instagram page/website for my fashion design portfolio where I occasionally showcased some of my work, so this is where I began selling my face masks," Cabrera said.
"The fashion industry is where I aspired to grow as a professional, so I thought to myself: Why not put my skills to use and follow the example of the industry I wanted to be in?" Cabrera explained. "I was able to land my first full-time position in the fashion industry as an assistant designer." Williams graduated from Farmingdale State College with a bachelor's in business management amid the pandemic in 2020. She had created a slime business freshman year of college – several years before the pandemic. She advertised on Instagram, Facebook, and YouTube, which allowed her to connect with followers and grow relationships. She also attended slime conventions in person across the U.S, selling in-person to thousands of ticket holders.
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