Yep, you read that correctly. Every scholarship player on the Utah Utes football team will be cruising around Salt Lake City in a 2024 Ram 1500 Big Horn.
Every scholarship athlete on the University of Utah football team will be given a pickup truck as part of a sweeping NIL deal between the team and For the Win 360 . The deal is part of the NCAA's new NIL rules that allow athletes to be compensated for outside brands using their name, image, or likeness .Each scholarship athlete will receive a 2024 Ram 1500 Big Horn pickup truck with the Night Edition package.
The newest large-scale deal is coming to the University of Utah football team, where every scholarship athlete will receive a brand-new pickup truck. As part of the launch of its new video app made for NIL NCAA collectives, FTW 360 will offer a 2024 Ram 1500 Big Horn pickup with the blacked-out Night Edition package to scholarship athletes playing football for the Utes. A fleet management company is responsible for leasing and managing the nearly 100 Rams FTW360 is offering the team.
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