College athletes could be the next wave of influencers to get big paydays from brands, especially in local markets
simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.
But young influencers also pose a risk to companies, and with the change still in early stages, major brands might move slowly in doing business with college athletes. The NCAA board voted to modify its rule forbidding players from marketing themselves for a profit, which could open doors for college athletes to become the next big thing in influencer marketing.
Campaigns with college influencers can target smaller areas like college towns or even larger territories that support multiple professional teams. , college athletes also make appealing influencers because they're more familiar with the social strategy that goes into building a following on emerging social-media outlets.
"Edgy brands will push in that direction and see it as an opportunity, but ultimately it will be highly regulated so major brands will be a little more hesitant to move in that direction immediately," Chester said.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Celebrities and influencers are furious at Instagram's experiment with hiding likes, and some are threatening to stop posting on the appMany celebrities and influencers expressed outrage at the idea of Instagram likes going away, arguing it weakens their leverage over brand deals.
Consulte Mais informação »
Next stock market crash: Investor returns face new, post-crisis threat - Business InsiderA quant expert warns the largest investors are facing a new, post-crisis danger that could lead to several years of losses — and explains how they can start limiting the damage
Consulte Mais informação »
Stock market investing advice, book recommendations from Jim Rogers - Business InsiderJim Rogers, the investing guru who earned a 4,200% return with George Soros, told us everyone should read these 3 books that made a 'huge impression' on his career
Consulte Mais informação »
Away's New Leather Totes Are About to Become Your Go-To Bag for Travel SeasonThe new bags are a big departure for the luggage brand.
Consulte Mais informação »
Former college football player sues NCAA, says student athletes should be paid minimum wageThe lawsuit compares student athletes to students employed in work-study programs, who are paid on an hourly basis.
Consulte Mais informação »
The youngest woman ever elected to New York State government still feels uncomfortable getting 'special treatment' for being a senator. The 28-year-old says double standards for women have everything to do with it.The 28-year-old Julia Salazar sat down with Business Insider to describe the unique experience she's had as a leader thus far.
Consulte Mais informação »