Making TikTok videos for fun evolved into a serious moneymaking venture for Nebraska track athlete Jess Gardner, who is among the many social media stars in college sports.
LSU gymnast Olivia Dunne, who has 11 million TikTok and Instagram followers, was in the headlines earlier this year when a swarm of boys and young men showed up at a meet in Utah. They at one point formed a gauntlet outside the arena. Dunne later asked her fans to show respect for her and her teammates, and the incident prompted LSU to assign security personnel to travel with the team.
Muffler discourages sending direct messages to followers the influencer does not know and urges caution in general replies to comments. Something as innocent as a smiley face emoji could trigger what’s known as a parasocial relationship, meaning the follower imagines he or she knows or is friends with the influencer.
“People will always question, ‘Well, why don’t you post your teammates more on TikTok? Or why aren’t you posting your sisters more or your family and stuff?’” she added. “And this is why - I don’t want them to deal with stuff that we’ve had to learn and grow and adapt to, like hate comments and stuff like that. That took a while to get used to, people just talking down on you for no reason.”
Gardner said she has received handwritten letters signed by men - one contained jokers from a deck of cards - and thrown them away. She had heard about the Dunne situation in Utah but didn’t give it much thought until a teammate told her a group of males was looking for her during an indoor meet in Lincoln.
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