Coca-Cola gets into the surging seltzer market. Here's what they are launching.
Finally, Coca-Cola is getting serious about fizz without the sugar. Aka, seltzer. Aka sparkling water.Coca-Cola said Thursday it will launch a new seltzer brand dubbed “AHA” in March 2020, which the beverage giant claims is its biggest new product release in a decade. AHA will come in eight flavors, including two with 30 mg of caffeine that take early aim at popular caffeinated seltzer Hi-Ball from Anheuser Busch.
For perspective, unit volume for trademark Coke products rose a solid 2% in the third quarter. Over at Coke rival PepsiCo , sales of bottled waters such as LIFEWTR and Propel surged by double-digits in the third quarter. Nielsen data estimates Coke has about a 14% market share of the U.S. water business. Coke’s water business sports the second highest gross profit margin in its beverage portfolio, behind sparkling beverages and ahead of coffee and tea, according to data from Coke. The business in North America is its third largest as a percentage of revenue behind sparkling beverages and juice, dairy and plant-based drinks.
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