Is this the end of an era?
Soft drink Lilt has been pulled from UK shelves after 48 years and will be replaced by a new type of Fanta.
Coca-Cola Europacific Partners confirmed the change in a statement, noting that the drink’s packaging and logo are being changed and it will now be known as Fanta Pineapple and Grapefruit. “Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.”
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Lilt drink brand to be scrapped after 50 years and rebrandedOwner Coca Cola is rebranding the soft drink as Fanta Pineapple & Grapefruit.
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Lilt drink brand to be scrapped after 50 years and rebrandedOwner Coca Cola is rebranding the soft drink as Fanta Pineapple & Grapefruit.
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