Co is bringing its vision of practical luxury to a new line of handbags.
is quite the opposite: slow, steady, and “quiet,” as Danan put it on a recent call. “We sort of hide in L.A.,” she said with a laugh. “We’re growing at a rate that feels really comfortable and allows us to perfect what we do, and it’s created really loyal customers because it’s grounded in reality. It isn’t all loudness and press and this and that.”
The takeaway is that those customers are super engaged. Danan and Kern are happy to collect their feedback: When fans asked for more of Co’s simple, elevated basics—puff-sleeved shirtdresses, wide-leg trousers, poplin blouses, etc.—the duo created, a line of core pieces that won’t disappear after a single season and can be paired back to the fashion-forward stuff in their main collections. Their customers’ next requests were for luxe, everyday accessories to complete the look.
“That’s still a lot of money for most people, so I’m always one to say, how can we make it feel like like you’re really getting your money’s worth? In my mind, luxury is not a piece of clothing or an accessory—luxury is a state of mind and how you live your life. It’s a philosophy. How can we get to a place where we buy something and feel that we paid the night amount of money for it, and that it’s a brand we want to return to because we feel good about what we paid for?” she mused.
It helps that Danan is very much that woman, too; in figuring out what’s missing in her own wardrobe, she understands what they’ll want and need as well. Her own busy travel schedule informed their second collection of bags, which appear in Co’s new. The XL zebra-striped tote is her idea of the ideal airport bag: “I found myself traveling a lot last year and wanted a bag I could throw my computer in, but also my wallet and everything else.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
All the Times Bradley Cooper and His Co-Stars Had Major ChemistryCooper has often connected with his leading ladies and sparked rumors of off-screen romances.
Consulte Mais informação »
Canopy co-CEO defends large losses as a deserved reward for pot company’s employeesCanopy Growth Corp. co-Chief Executive Bruce Linton defended the company’s widening paper losses Friday by contending that paying employees with stock is...
Consulte Mais informação »
Entertainment One to Co-Finance Paramount's 'Clifford the Big Red Dog,' 'Monster Problems'eOne, led by film chief Nick Meyer, will distribute both upcoming wide releases in Canada and the UK, while Paramount will retain all other rights, including in the U.S.
Consulte Mais informação »
8 Co-Washes For Natural Hair At Every Price PointA co-wash is simply a moisturizing cleanser that you can use in between clarifying shampoos to give your hair relief from built-up residue.
Consulte Mais informação »