CNN host Don Lemon dismissed the controversy over Bud Light using transgender influencer Dylan Mulvaney to promote its beer, calling criticism 'ridiculous.'
On Friday’s "CNN This Morning," co-host Don Lemon dismissed the brewing controversy around Bud Light using transgender influencer Dylan Mulvaney to promote its beer.using transgender influencer Dylan Mulvaney to promote its beer as"crazy" and"ridiculous."
However, he noted,"Despite all of this, an expert tells CNN that once the social media backlash blows over, the long-term benefits of the company taking a cultural stand like this may be more impactful." Turning to CNN business and politics correspondent Vanessa Yurkevich, Lemon remarked,"Look, I think it’s crazy, but I want you to walk this – walk us through this." The reporter then cited some of the"backlash," specifically highlighting"shooting tons of Bud Light cases" with a rifle and posting the video to social media.
Yurkevich then cited marketing expert Tim Leake, who told CNN,"There have been many cases of brands growing their business as a result of taking a strong stand that resulted in some criticism, but even stronger engagement with a key audience." A picture of the commemorative Bud Light can featuring TikTok influencer Dylan Mulvaney.
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