CNN Relaunches ‘Anderson Cooper Full Circle’ Live Show, With Less Focus on Politics
A key learning for CNN: Cooper’s online fans wanted to see less political coverage. The TV audience for “Anderson Cooper 360,” which is on the linear channel in the 8-9 p.m. ET time slot, is “pretty dialed in to whatever the latest is coming out of Washington,” said Charlie Moore, executive producer of Cooper’s shows at CNN.
In another change, the new “Full Circle” will drill into one big story of the day, running 10-15 minutes. Originally, the show started out as a general news update with multiple elements like “three things to know,” interstitial segments and one main feature. Also, “Anderson Cooper Full Circle” will now go live each weekday at 5 p.m. ET, versus the 6:25 p.m. ET start time when it was on Facebook Watch. Cullen Daly, executive producer of CNN Digital Productions, said that was to capture an East Coast audience while many are still at their desks during the workday. “Full Circle” will be reprogrammed later in the evening with an on-demand version, designed to push it to West Coast viewers. “It’s a new habit to build,” Daly said.
Cooper will anchor “Full Circle” from CNN’s studios in New York City or will be live from on location if he is in the field. The show will feature CNN correspondents and guests.
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