CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014.
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CNN has attempted to fill its 9 p.m. ET slot with a variety of options since it became vacated when Chris Cuomo was shown the door in 2021. A series of specials, fill-in anchors, a Tapper-hosted run-up to midterms and various town halls have occupied the space, with none resonating with Americans enough to earn a permanent place in the primetime lineup.
The town hall, which aired on Wednesday from 9-11 p.m. ET, managed only 446,000 total viewers and 101,000 among the demo. It was down 27% compared to 2023 CNN programming in the timeslot. Tapper’s town hall also shed a staggering 46% of CNN's 2022 demo viewership during the same slot.
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