Coverage of Trump's Orlando, Florida rally showed cable news networks and the media appear reluctant to give him the same $5.6 billion of free airtime he received in 2016.
News coverage of President Donald Trump's Orlando, Florida, rally Tuesday showed cable news networks and the media in general appear reluctant to give him the same $5.6 billion of free airtime he received during the 2016 election.
Trump received around $5.6 billion of free"earned media" during the lead-up to the 2016 presidential election, analytics firm mediaQuant estimates. In the lead-up to the 2020 election, it remains unclear if he will receive the same amount of free attention from the mainstream news media. President Donald Trump tosses a hat into the crowd as he arrives for a 'Make America Great Again' campaign rally at Williamsport Regional Airport on May 20 in Montoursville, PennsylvaniaIn terms of"bought" versus"free" media coverage, Trump received an exponential amount more of no-cost news attention prior to November 2016.
On Tuesday evening, Trump used the audience for a test of cheers over his 2016 campaign slogan,"Make America Great Again" and his potential 2020 campaign slogan,"Keep America Great." The updated version of the slogan was widely embraced through roaring applause and some of Trump supporters' most frequent chants could be heard throughout the evening, including,"lock her up" and"drain the swamp.
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