Both CNN and MSNBC are closing 2022 in states of uncertainty in their 9 p.m. ET time slots, one of the most critical hours of primetime television.
Alex Wagner and her guest NARAL President Mini Timmaraju discussed the current state of abortion politics in the United States.are closing 2022 in unsettled or struggling states at 9 p.m. ET, historically seen as the tentpole for the entire primetime lineup.
"Cuomo Prime Time" averaged 1.3 million viewers in 2021, but his various replacements have only managed 735,000 in 2022 for a staggering 45% year-to-year drop off. CNN also shed 44% of its viewers among the demographic of adults age 25-54, which is most-coveted by advertisers. CNN averaged 183,000 demo viewers at 9 p.m. ET in 2022 compared to 327,000 in 2021 and the network is on pace to wrap up 2022 with its lowest-rated year of all time in the critical category.
Over on MSNBC, Maddow, the network’s biggest star, decided earlier this year to dial back her workload and only host the 9 p.m. hour on Mondays, leaving Alex Wagner to take the wheel Tuesday through Friday beginning in August after an array of substitutes filled the spot for much of the year.and Wagner averaged nearly 1.8 million viewers in 2022, more than doubling CNN’s viewership. However, 18% of viewers Maddow drew when she hosted on a daily basis vanished when Wagner took over.
The exit of Chris Cuomo, fired last year over his involvement in his brother's harassment scandal, has left a hole in CNN primetime.
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