The battle for cable-news viewers is coming to March Madness. CNN intends to run a new promo during the heavily watched NCAA men’s basketball tournament that throws a sharp verbal elbow at Fox News…
The promos will air starting this weekend on TNT, TBS, TruTV and CBS, all of which carry the games under a joint rights agreement held by the owners of those networks, Paramount Global and Warner Bros. Discovery, which is also the parent of CNN., but the references are clear. “What should you expect of a news network?” asks the narrator. “Some bury the truth, while we fight to reveal the facts. The only side we are on is yours.
, over damages Dominion alleges it is owed after Fox News aired false claims about the voting technology company’s actions and influence on the 2020 election. Depositions related to discovery proceedings in the legal imbroglio released in recent weeks suggest that top Fox executives and did not believe allegations made against the legality of President Joe Biden’s victory. Rupert and Lachlan Murdoch, Fox Corp.
While the promo’s copy is aggressive, there’s also business in the mix. Warner Bros. Discovery executives have not-so-quietly indicatedits former leader, and have charged Chris Licht, the current CEO, with delivering a news product that audiences from both the right and the left will want to see. Fox News draws significantly bigger audiences than CNN, and by dint of the size of its viewership, more of every crowd CNN would like to attract.
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