CNCO is Latin pop’s answer to a new generation of boy bands
” in 2018. According to CNCO, the Spanglish in their music needed to sound “genuine” and “not forced”; so they took things a step further in February, with the release of “Pretend” — their very own first Spanglish single — a move that seemed to signal an obvious shift toward the English-language market.
“It was more to just to test the waters because we have so many non-Spanish speaking fans,” Camacho says of the track. The song happens to sample “Rhythm of the Night” from DeBarge, which referenced the band members’ childhoods, recalling their family members singing the song in the living room. But CNCO didn’t want to abandon the Spanish language in their track. “To be recording it just in English, it didn’t feel like [you could] dance to it, so we had to add our Spanish into it.
Of course, on the surface, it would be easy to compare CNCO to Menudo, but the quintet has taken cues from a gamut of boy bands that reach beyond the 1980s Puerto Rican group. From One Direction, CNCO has been inspired by the way that they act on stage and interact with their fans; they’ve also been heavily influenced by ‘NSync’s dancing skills.
Though CNCO has found inspiration from boy bands of the past, their shared Latinidad has been central to establishing themselves as a group of their own; and with all band members coming from completely different cultures and backgrounds, they bring more widespread Latino representation to the mainstream pop landscape.
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