In less than a decade, ClassPass founder Payal Kadakia has built an impressive global fitness empire. Here's her advice for early-stage entrepreneurs:
to make it past a Series C funding round. She frequently speaks at conferences and shares on social media her journey to founding ClassPass, and tries to encourage more women to build massive companies.
Hayley Leibson: You have built an incredible personal brand as a woman entrepreneur. What is your approach to personal brand building?When I started ClassPass about six years ago Instagram wasn’t as big. I wanted to share the mission and vision behind my company so that people could understand it. For me it’s been about sharing my story and inspiring others, especially women, to start their own companies.
It’s important to build good relationships with press over time. The best reporters build your story, get involved in your company, and want to keep telling your story as you reach different milestones. In-person meetings with press and keeping them in the loop is important. You want the press to understand the story you’re telling and where you are currently with your company so that when you do want an article published you have someone who can help you.
When I was early-stage, I didn’t have anything to offer mentors. I asked five different people to introduce me to this one man because he’d basically built my business in another sector and I needed to talk to him. I remember when I finally got to meet him. He made sure he wanted to invest his time with me. He said, “Look, I want to see your progress before I’m willing to invest in this.”
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