Citigroup, the third biggest U.S. lender by assets, is leaning on its popular credit-cards to help it raise deposits on the banking side.
have exceeded it in gathering deposits in recent years, thanks in part to their bigger respective network of physical branches, and Citigroup is fighting back with a suite of digital offerings.
"As we think about investments we've made in technology and our ability to mine the data that we have of our customers, we're able to create value propositions that they're likely to respond to," CFO Mark Mason said last month.
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