Ellis Jacob says that exclusive runs in theaters will lift all boats, including arthouse movies beyond tentpoles.
recovery for movie theater chains is Hollywood tentpoles are back to doing big ticket sales at the local multiplex.
But Cineplex CEO Ellis Jacob says the news for specialty arthouse movies that have underperformed at the multiplex of late, due to COVID-wary older audiences opting for streaming services, is about to get better. Jacob tellsthat a rising tide for the movie exhibition sector post-pandemic will lift all boats, including studio specialty product beyond tentpoles.
they’ll all start to perform. And I think we will continue to do well with those titles,” Jacob said on Friday after the release of his company’s latest financial results.
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