Cigarette Makers Can Filter Tougher Smoking Rules

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Changes to U.S. cigarette regulations aren’t good news for the tobacco sector, but companies have more ways to cope with the fallout than investors are giving them credit for, WSJheard reports.

The biggest debate among tobacco shareholders today is how much new rules in the U.S.—one of the most lucrative cigarette markets in the world—will hurt companies like Marlboro-maker Altria and Lucky Strike’s owner British American Tobacco.

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