The number of new festive films listed for release in 2021 is four times higher than a decade ago.
Settling down in front of feel-good festive movies has become a modern Christmas tradition - and has driven the production of seasonal films to record-breaking levels this year.
But the boom in a new breed of festive films can be traced back to the Hallmark US cable channel's decision to launch a special season of TV movies in 2009.This year, its countdown started even earlier, on 22 October, and includes a record 42 original holiday films.Boyfriends Of Christmas Past is one of Hallmark's 42 original festive films this year
Streaming platforms are tapping into the seasonal demand too, with Netflix offering a dozen original films starring big names like John Cleese, Kelsey Grammar and Brooke Shields. When it comes to made-for-TV movies, many are relatively low-budget and use a feel-good formula to tell stories of romance and family - and are cosy and comforting enough to cancel out being corny and cheesy.
"They have the same aesthetic because they figured out what works: 'If we keep everything basically uniform - not too funny, not too sad - people will go from one movie to the next.' "Especially this year, I feel the change, where they're putting more emphasis on different types of stories," he says. "They're working hard with inclusion and making sure that the stories that are being told match what you're seeing on the screen.
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