“Finishing 14th or 15th doesn’t really turn people on,” the Red Bull boss said, when asked whether American driver Logan Sargeant would help improve the sport’s popularity i…
Red Bull boss Christian Horner doubts whether American driver Logan Sargeant, who was added by rival team Williams Racing for 2023, is the key to boosting Formula 1’s popularity in the United States.told The Post that F1 needed a driver with the ability to win races — and world championships — to capture the attention of audiences Stateside.“What we need is a young, talented, competitive American driver.
Although Florida-born Sargeant will drive for Williams Racing in 2023 — making him the first American to line up on an F1 grid since 2015 — Horner doesn’t believe his hiring will have the impact some are expecting.“It’s great to have him there and he’s a talented young guy [but] he’s going to be limited in what he can do,” Horner said, with regard to Williams’ last place finish in the 2022 constructors championship.
Horner believes it will happen “in time,” however the key “is getting enough people interested in the sport to want to start participating in it” at a junior level. “[It’s} a great opportunity to represent my country to the best of my ability,” he told reporters at the 2023 Williams season launch Monday.Formula Motorsport Limited via Getty Images
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