'We're trying to get the message across to people who are spiritually open, but skeptical,' said a spokesperson for the campaign
February 9, 2023
Because religion is a touchy subject and prime-time advertising is so expensive, it is rare for faith to be promoted alongside the‘s perennially buzzed about beer and fast-food commercials. But the backers of the “He Gets Us” campaign see it as a great opportunity to reach so many people at once. That may help explain why there are so few faith-related ads during the big game, said Paul Putz, assistant director of Baylor University’s Faith & Sports Institute. “Football players themselves have often been the advertisements for Jesus,” he said.
“I think we ended up in the Top 10 for the most controversial ads … that wasn’t the one I wanted, but it’s OK. I communicated a message,” said Focus on the Family CEO Jim Daly. He said the goal was to reach the most people with “a quick story about the positivity of choosing life.” “We think Jesus is a big deal and we want to make a big deal out of it,” Vanderground said. “What better way to do that than to put him in the biggest cultural moment that we have the entire year?”
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