The deepening collaboration between Julia Roberts and the Swiss luxury jeweler and watchmaker becomes evident when Chopard unveils its spirited campaign directed by James Gray.
The videos show Roberts in action, joking around off-camera. She knits, finds something nice to say about everyone, slips into trainers under her glamorous dresses, takes over the camera herself and interrupts her script rehearsal to cuddle her dog Myrtle, a mixed breed that jumps on her lap.In one sense, the partnership between Roberts and the 162-year-old Swiss luxury jewelry and watchmaker is surprising. She doesn’t readily endorse products.
“Julia Roberts is that rare thing: a genuine movie star,” Gray said in a statement. “She also happens to be a person with a tremendous sense of humor about it all, and somehow, she hasn’t let her legendary status go to her head.…We are pals, with a real respect and affection for each other. I always consider my day made if I’ve made her smile.”
McLellan embraces a blend of classical and pop-style references creating a dialogue between genres and identities. “It’s hard to describe working with Julia without sounding incredibly clichéd, but she really was everything I could’ve hoped she’d be,” McLellan said. “Editing the shoot was surprisingly difficult, as she looked great in every frame, and it was easy to imagine every image on a billboard.
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