According to Lindt, Lidl's chocolate bunnies match the shape and features of their own candies, making it hard for customers to distinguish between the two brands. Lindt also submitted public opinion polls about the two products.
A Swiss federal court has ordered them to be destroyed as a result of a trademark violation, according to a court The saga dates back to 2018, when Swiss chocolatier Lindt & Sprüngli filed with a commercial court and said Lidl copied its popular, golden-wrapped chocolate bunny candies.
Representatives for Lindt argued the bunnies are protected by a trademark protection act. The commercial court dismissed the filing in 2021, prompting Lindt to appeal the decision. According to Lindt, Lidl's chocolate bunnies match the shape and features of their own candies, making it hard for customers to distinguish between the two brands. Lindt also conducted public opinion polls about the two products, the release said.
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