Introducing our new Vogue Beauty zine, featuring officialchloes! Read about her latest project here.
“I’ve always worn rose perfumes, but I think of this as a city rose,” she explains of the scent, which she dreamed up with Régime cofounder Ezra Woods, whom she has known since he was “a young charmer” in high school in L.A., and his eventual business partner, Alia Raza, with whom Sevigny used to make Warholian video shorts. The duo knew about Sevigny’s taste for rose perfumes, despite their reputation for being “old lady,” and they wanted to create a modern update for her.
Little Flower is as much of a first for Régime des Fleurs as it is for Sevigny: It is Woods and Raza’s debut eau with an outside collaborator, and its arrival this month will be accompanied by the brand’s first ad campaign.
“I’ve always been obsessed with perfume,” Sevigny explains as we continue ambling through the garden. “When I was a kid growing up in Connecticut, I collected vintage perfumes—I loved the bottles. I used to keep them on this mirrory silver tray and was so captivated by the way they caught the light.” These flacons were like emissaries from the urban world of glamour and cool she longed to break into.
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