Chipotle Mexican Grill Inc's aggressive push into online orders, amped up a...
) aggressive push into online orders, amped up ads around fresh ingredients and the addition of healthier meals helped the burrito chain post its highest sales growth at established restaurants in over two years.
Shares rose 3.7% late on Tuesday, adding to the 71% gain for the year and setting them up for a new record on Wednesday. “Everything that Chipotle is doing is working,” BTIG analyst Peter Saleh said. “It’s driving the topline and that is putting them in the driver’s seat on the market side.” Chipotle rolled out nationally a points based loyalty program in March, further incentivizing customers to buy more burritos and tacos and also allowing the company to promote tailored deals and menu items.
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