The Californai chain is going big with the promotion with several partnerships, including a sweepstakes with the social media platform BeReal.
Chipotle Mexican Grill is bringing back its popular Boorito promotion for the first time since 2019.
Chipotle Rewards members who visit a Chipotle restaurant in costume after 3 p.m. on Halloween, Oct. 31, will receive a $6 entrée, according to a news release from the Newport Beach-based chain. Chipotle is taking the promotion to the social media platform BeReal. Fans who take a picture of themselves in costume in a Chipotle restaurant on Halloween and post it on BeReal can enter a sweepstakes to win 10 free burritos for a year. They need to use the hashtag #booritosweepstakes and share their BeReal content to Instagram Stories with the tag @chipotle and the hasttag #booritosweepstakes.
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