American-style packed lunches that fill office fridges don’t exactly scream 'Instagram.' But they’re a social media sensation in China, where they have their own hashtag: WhitePeopleFood.
BEIJING — The plain ham sandwiches, simple salads and other American-style packed lunches that fill office refrigerators don’t exactly scream “Instagram.” But they’re a social media sensation inThe trend appears to have started in May, when a Chinese social media userthat quickly went viral of a fellow train passenger in Switzerland pulling lettuce leaves from a bag and layering them with ham and mustard.
“I had been having sandwiches for lunch for more than half a year,” said Gao Duan, a 30-year-old playwright in the northern port city of Tianjin. “It doesn’t have a strong smell and it’s convenient to eat in the office.” On Xiaohongshu, China’s equivalent of Instagram, users are rushing to post their own versions of “white people food,” a topic with more than 13 million views that is reminiscent of the “sad desk lunch” meme from the 2010s.
“The name looks a bit politically incorrect,” said Cao Yu, who studies food culture at Jinan University in the southern metropolis of Guangzhou. “But it’s not meant to be offensive.”A typical Chinese lunch includes staple foods such as rice or noodles and a few warm dishes made with multiple ingredients, spices and cooking techniques from frying to stewing to braising. From start to finish, preparation can easily take 30 minutes to an hour.
“It is lighter, unlike the deep-fried or stewed Chinese dishes,” she said. “Food that’s too oily or strong is a burden to the body.”record youth unemployment
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