A top executive at Chinese tech giant NetEase lays out the company's plans for growing revenue overseas and dipping its toes into console and cloud gaming.
In a rare interview with international media, Hu Zhipeng, vice president at NetEase and one of the top bosses of the technology giant's video games business, laid out the company's plans for growing revenue overseas. He also talked about NetEase dipping its toes into new areas including console and cloud gaming.
On Thursday, NetEase will release "Naraka: Bladepoint" globally, a 60-player action battle royale style game in which gamers compete to be the last player standing. Other popular games in the genre include "Fortnite," for example."Naraka: Bladepoint" is targeting international gamers. NetEase hopes that 50% of its gaming revenue will come from overseas in the future, up from around 10% now, Hu said.
We are looking for overseas partners in terms of game R&D and releasing through direct investment or cooperation.The second part of the strategy involves releasing games of genres popular outside of China. That's where "Naraka: Bladepoint" comes in. "We also try to combine Chinese traditional culture with game genres that more western gamers are familiar with, to create novel games," Hu told CNBC, according to a translation of his Mandarin comments.
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