Yeah, that's pretty bad.
Just when you think things are advancing, along comes an advertising campaign like the one for the Five Doctors collagen peptide drink in China. A series of adverts shown on digital billboards in residential buildings urged women to consume the product for its purported anti-ageing properties in order to appease angry husbands.
The advertising firm Red Dates Culture Company has been fined 480,000 yuan and the company itself 400,000 yuan for breaching rules upholding “good social customs”. But that's unlikely to end the use of sexist tropes in Chinese advertising .The ads for the Five Doctors collagen drink claimed that the product would help women look younger, affirming that “one bottle of this drink is equal to six facial masks”.
The Five Doctors brand makes much of the fact that it was founded by five women who received PhDs from the Peking University Health Science Centre, often using the slogan"women know women better" . It has apologised for the ads, saying: “We will adamantly correct our mistake and make a sincere apology to the public for the vicious impacts caused by our advertisement." However, many of its other ads specifically urge professional women to drink its product to reduce the effect that their work may have on their appearance.
Why choose to make collagen peptides?#fivedoctors #五个女博士 #collagen #胶原蛋白 #maintenance #antiaging #collagenpeptide #beauty #skincare #girls #age #oral pic.twitter.com/hM57rKAHGQ30+ girls must watch this video#fivedoctors #五个女博士 #collagen #maintenance #skincare #vcdrink #improvesleep #beautysecret #health #beauty pic.twitter.
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