The state media regulator is calling for a boycott of pop acts that don't conform to macho standards as well as 'overly entertaining' and vulgar internet celebrities and influencers.
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“Sissy idols” is a direct reference to boy bands that enjoy massive popularity in China. Acts such as TFBoys, Uniq, Super Junior-M and Exo-M have been the long-running target of criticism for wearing makeup and being focused on high fashion as opposed to what the state considers traditional masculine interests. The new regulations have now codified existing criticism.
The regulator is also calling for a boycott of stars who flaunt their wealth online or on social media, a ban on people that trade in entertainment gossip as well as “vulgar” social media influencers. For media companies, perhaps the most commercially problematic regulation is that “idol selection shows cannot be shown, as well as shows starring the children of celebrities,” which would include phenomenally popular talent reality shows, known locally as “idol survival shows,” such as
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