China's Xiaomi will focus on boosting its India sales from retail outlets after years of big bets on e-commerce, its India president said, as the company seeks to revive smartphone sales after falling behind South Korea's Samsung .
Flipkart have surged in recent years, helping Xiaomi and others expand in one of the world's fastest-growing markets, with 600 million smartphone users.
"Our market position in offline is substantially lower than what it is online," Xiaomi's India head, Muralikrishnan B., said in an interview on Friday. "Offline is where you have other competitors who have been executing fairly well and have a larger market share." Xiaomi plans to expand its store network beyond the current 18,000 and increasingly partner with phone vendors to offer other products, such as Xiaomi TVs or security cameras, where Muralikrishnan said competition is less intense.
Xiaomi's offline push comes months after it lost its leadership position to Samsung, which had a much bigger portfolio ofnow in vogue. The South Korean giant has a 20% market share in India, while Xiaomi, which historically focussed on budget phones, has 16%.
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