Chinese automaker Geely [GEELY.UL] has launched a service for customers to buy c...
) have also started to promote products heavily online in recent weeks as the health crisis escalated and authorities warned people to stay away from public places.
Consumers can order and customize their cars on Geely’s website, it said in a statement. It will also offer test drives where potential consumers will be able to arrange a drive starting from their home address in coordination with local dealerships. The coronavirus has killed 2,236 people and stricken more than 75,400 in mainland China, and strict public health measuresSales of passenger cars in China, the world’s largest auto market, plunged 92% in the first 16 days of February compared with the same period a year earlier, data from one industry group showed.
Victor Yang, a senior official at Geely, told Reuters promoting online sales will allow automakers to directly reach customers through sales and marketing and help them build experience should they want to continue to do so in future. Geely, which is China’s most globally-known automaker thanks to its investment in Volvo and Daimler , said that car production in February is around one-third of its usual monthly output, but around 90% of workers will return to work by the end of this month, Yang said, adding the automaker has bought facial masks for workers and dealers.
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