China boosts soft power in Pakistan via film and social media

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China boosts soft power in Pakistan via film and social media
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In a small office at the Pakistani Television Corporation (PTV) headquarters in ...

ISLAMABAD - In a small office at the Pakistani Television Corporation headquarters in Islamabad, producers are preparing to air a video interview of a Pakistani man and his Chinese bride.

Over the past year, China has sent state-owned PTV and other commercial television channels a series of documentaries, dramas and other television programming for free, officials from PTV told Reuters. China is boosting its Mandarin teaching through state-backed language and culture organizations called Confucius Institutes – Pakistan is home to four with two more Confucius resource centers set to open – and spreading exposure to its arts and narrative media in a bid to engage everyday Pakistanis.

But signs of China’s presence are increasingly visible, from expatriate engineers and their families shopping in city centers to a growing number of Chinese tourists visiting the spectacular scenery of Pakistan’s rugged mountainous north. Locals report an increasing appetite to engage using shared cultural touchpoints and language – sometimes with business in mind.

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