The chain says it wants to focus on charities that deal with hunger and homelessness
in an apparent attempt to counter the San Antonio airport decision.These donations came even after the chainit had “no policy of discrimination against any group, and we do not have a political or social agenda.”
Chick-fil-A’s new beneficiaries seem much more neutral — Junior Achievement helps to deliver educational programs focused on entrepreneurship and financial literacy. Meanwhile, Covenant House is nominally Christian , but offers a wide range of services to homeless people in a non-discriminatory fashion.
The company is committing to fund those organizations for a year, and may donate to them again in future, or choose new charities — either way, the company is promising that donations will not go towards anti-LGBTQ groups. There’s two ways to look at this. Pop on some rose-tinted glasses and it’s a case of, oh, cool, Chick-fil-A hasaddressed its problem of donating to organizations that are straight-up harmful to LGBTQ people. On the flipside, there are signs that this is a calculated move to benefit the business.
Tassopoulous said to Bisnow that “as we go into new markets, we need to be clear about who we are” — implying that the shake-up to the chain’s charitable donation arm is a question of branding.
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