The solution to taking Web3 mainstream may not lie in Web3 itself, but in AI. The new ChatGPT, with its immediate answers, could kill Google search and end our dependence on its advertising models, paving the way for NFTs. Opinion by mikejcasey
The entire Web2 economy, with its hierarchy of websites, from most trafficked to least, is built on a foundation of search.
We in digital media have been slaves to it for decades, constantly trying to satisfy ever-changing demands that we tweak the SEO elements of our content posts to keep up with Google’s algorithm. But it’s not just media outlets. It’s brands, governments, not-for-profits, bloggers – anyone striving to grab a piece of the world’s limited supply of audience attention is locked into a competitive dance ruled by Google’s search algorithm. From that structure was built Web2’s core business model: the sale of user data to programmatic advertisers who pay fees structured on a commodity-like measure of “page views,” “uniques” and “sessions.
NFT and open metaverse enthusiasts have debated for some time about what would drive mass adoption of their projects and lead to their longed-for disintermediation of the dominant internet platforms.
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