ChatGPT and Generative AI in Content Marketing: Reality, Hype, What's Next, and How to Prepare
AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. Although risks are present, generative AI is on par to change content marketing forever. The areas where it has the largest impact are ideation, saving time, and generating content. In a recent 2022 Aira survey of marketers worldwide 58.
Despite the excitement around generative AI, only 13% of marketers in the Aira survey think AI content is already indistinguishable from human content. As a result, it is unlikely that generative AI will be able to fully replace content marketers especially when it comes to creating content that is original, brand-specific, authoritative, and ready to publish.
In order to fully capitalize on use of ChatGPT and AI tools for content creation, we recommend crafting a content strategy, leveraging the right resources, testing for performance, doing your research, and adding in the human element whenever possible. Want to learn more about ChatGPT and Generative AI in Content Marketing?Sign up for notifications from Insider! Stay up to date with what you want to know.Get a daily newsletter packed with stats about trends affecting your industry.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
ChatGPT and Generative AI in Payments: How to PrepareInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Consulte Mais informação »
ChatGPT and Generative AI in the Creator Economy: How to PrepareInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Consulte Mais informação »
I turned my vacation photos into nightmares with Photoshop’s new generative AI toolPhotoshop’s generative AI tool turned my vacation photos into nightmare fuel
Consulte Mais informação »
Baidu's AI revolution: CEO announces launch of game-changing generative AI modelBaidu, the renowned Chinese search engine giant, is set to unleash Ernie 3.5, a cutting-edge generative AI large-language model.
Consulte Mais informação »
Is Generative AI Bad for the Environment?A computer scientist explains the carbon footprint of ChatGPT and its cousins.
Consulte Mais informação »
AI-powered search: Google unleashes cutting-edge generative tech for US usersGoogle has begun rolling out a generative AI function to its standard Google search program for selected users in the United States.
Consulte Mais informação »