ICYMI: Chase Sapphire Reserve is cannibalizing its United Airlines cobrand suite — which could jeopardize an important partnership:
, like price protection and unlimited priority pass access, and reducing startup bonuses. Cobrand tension could exacerbate these challenges, since consumers are shifting all of their spend to some of banks' most expensive offerings.If ultra-premium offerings put relationships with other key partners at risk, the value they bring to issuers could come into question.
Losing cobrands can devastate an issuer's business. United is a key Chase partner, and their contract extends another six years. But if cobrands continue to be squeezed by their proprietary peers, airlines, hotels, or retailers could seek out other partnerships where they get more bang for their buck.
airline cards. Other issuers should follow suit, and invest in services that set their cobranded cards apart from ultra-premiums, to create more differentiation and value and limit the potential risk of losing their partnerships down the road.pass to Business Insider Intelligence and gain immediate access to the Connectivity & Tech briefing, plus more than 250 other expertly researched reports.
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