Procter & Gamble signed up TikTok superstar Charli D’Amelio to create a social distancing dance: via thisisinsider
Charli D'Amelio, the most-followed creator on Tik Tok, is starting a new dance challenge: the distance dance.
Dancing has become a go-to strategy for people and organizations to advocate for safety and prevention measures amid the ongoing public health crisis. TikTok It Girl Charli D'Amelio — who, as of this week, also happens to be the platform's— is teaming up with Procter & Gamble to promote a different kind of dance challenge: the "distance dance."
"Stay home & do the #distancedance," D'Amelio captioned the post on Tuesday. "Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos."
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