Classic CHANEL!
Chanel's evolution post-Lagerfeld under the watchful eye of Virginie Viard continues to take shape. So far, Viard has set about maintaining many of the brand's design signatures and codes that her predecessor championed each season. But with a few collections now under her belt, her vision for Chanel is slowly coming to fruition as one that's slightly more pared down, quieter, yet timeless.
After all, Viard is the first woman to helm the reins at Chanel since Coco herself. Even the elaborate sets that Lagerfeld masterminded are a bit more low key now, although they're still quite the production compared to other brands with less resources. For Spring 2020, rows of Parisian rooftops served as the backdrop for the runway, as models strutted past and hung out leisurely on a platform during the finale.
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