Chanel celebrates 35 years of an 'icon'

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Chanel celebrates 35 years of an 'icon'
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Thirty five years after its release, the Chanel Première watch has been reimagined for today.

As much a piece of high fashion as it was a device for keeping time, the watch incorporated various elements of design — or codes — of the house into one sleek watch style.We deliver the local news you need in these turbulent times on weekdays at 3 p.m.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc.

“I fought to make a design that was strong, that was unique, that — more than just launching a single collection — would become an eternal reference,” Helleu said of the design at the time of its release.Article contentThirty five years later, the Première has been reimagined for today by Arnaud Chastaingt, the director of the Watchmaking Creation Studio at Chanel, with the Première Original Edition.“The Première was the first page in our watchmaking history,” Chastaingt says.

“Exaggerated, agglomerated, superposed, stacked, I have chosen to pay tribute to Première by playing with excess,” Chastaingt said of the trio of timepieces.

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