Chance the Rapper gets a reliable boost by adding ‘Acid Rap’ and ’10 Day’ to streaming services
Of course, the release of his seminal projects does coincide with an album pre-sale , and tour and merch sales. It’s a savvy chess move.‘s first single, “Groceries,” was pitched as an event. The song came with savvy Triller and TikTok placements, and an offer for Chance to pay for ten fan’s groceries for the next year if they uploaded videos of themselves dancing to the track. Extra points were rewarded depending on if you danced with your friends/family, at school or work.
Luckily for Chance, he had an ace in the hole. If the singles didn’t work, he could always reengineer his most culturally influential mixtapes into singles. Releasingplays a little like a break-in-case-of-emergency maneuver for the Chicago rapper. He is the rare rap superstar at the precipice of becoming a household name, but doesn’t have a singular solo hit. Out of his nine songs on theHot 100, six are as a featured guest.
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