Consumers are starting to grasp that Champagne isn’t a one-style-fits-all category, and that it suits many occasions other than New Year’s Eve
It is a given that many New Yorkers will celebrate the New Year with a Champagne toast. But these days, a good number are just as likely to enjoy a bottle of bubbly at any point in the calendar.
In recent years, several bars have opened in the city that specialize in Champagne or make it a key feature of their drinks menu. The idea, proprietors say, is to take the sparkling wine, long celebrated as one of France’s great luxury commodities, and showcase it as something that can be appreciated beyond special occasions.
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