Marques on what’s next for the Avon business and direct-selling’s renaissance.
Marques was named group ceo of a new holding company, Natura & Co Holding SA, at the close of Natura's Avon acquisition on Friday.Friday marked the closing of Natura’s acquisition of Avon, making the Brazilian-based group the fourth-largest pure-play beauty company in the world.
Now at the helm of the holding company that oversees both businesses, Natura & Co Holding SA — owned over 70 percent by Natura shareholders and the remainder by Avon shareholders — is Roberto Marques, who was named group chief executive officer following the completion of the deal.
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