“Negligence nor mismanagement nor woeful acts of God were not the reasons – much of this was the result of injustice!” said National Beverage CEO Nick Caporella.
The maker of LaCroix blames"injustice" for the popular flavored sparkling water's declining sales and profits. By Hamza Shaban Hamza Shaban Technology reporter Email Bio Follow March 8 at 3:52 PM The leader behind LaCroix took the unusual step of apologizing for a bad quarter. Then he blamed the flavored fizzy water maker’s weak performance on “injustice” and compared the company to a disabled person.
Though LaCroix has soared along with the rapid growth of carbonated waters, the brand faces increasing competition from deep-pocketed rivals. Last year, PepsiCo released its own line of sparkling water called Bubly and spent $3.2 billion to purchase SodaStream, the do-it-yourself seltzer maker. Coca-Cola made an acquisition of its own, snapping up the Mexican sparkling water company Topo Chico, which has a devoted following in Texas.
Caporella’s statement following the earnings report did not address the lawsuit, but he continued with a jarring metaphor.
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